Life Is Primo - Maui's Beach House: Latest News

Why Maui’s Beach House is the Better Choice

Sat, 05 Jul 2025 11:43:34 +0000

When you’re visiting Maui, time is precious — and the last thing you wanna do is spend it standing in line at some shop. That’s why at Maui’s Beach House, we do things different. We’re not just dropping off gear — we’re delivering Aloha, the island way.

No Store Runs. No Lines. Just Easy Delivery Where You Need It.

Whether you're staying in Kihei, Wailea, Lahaina, or hanging at a friend’s spot — we deliver right to your hotel, driveway, garage, or front lanai. No storefront pickup needed. No lugging gear around.

⏰ Full 24-Hour Rentals – Not Just Calendar Days

Most shops charge you for a day even if you only use the gear for a few hours. We keep it fair. With us, your rental starts when we drop it off — and you keep it for the full 24 hours. Rent at 10am? You’ve got it ‘til 10am the next day. That’s more time on the beach and in the water, not the car.

Built for Families, Friends & Small Groups

Traveling with the crew? We make it super easy.

We’ve Got Your Back

If something doesn’t fit right, or you need a different size, just shoot us a quick message. We’ll work with you to swap it out — simple as that. We’re small, flexible, and real easy to work with.

Locally Owned. Island Raised.

I’ve spent years surfing these beaches, swimming these waters, and learning how to respect the ocean and the land. I run this business with gratitude, and every guest gets treated like family (‘ohana). No corporate vibes here — just real local love and the best gear around.

So skip the crowds, skip the stress, and let Maui’s Beach House bring the beach to you.
You relax — we’ll handle the rest.

Need boards, chairs, snorkels, or the whole setup?
Call/text 808-661-7828 or visit www.lifeisprimo.com

We Are Baack! Sort of ;-)

Mon, 01 Apr 2024 17:39:04 +0000

With generous support from Friends who started GoFundMe campaigns, we reopened as a Beach Equipment Rental Delivery and Pickup Service - until such time that we can relocate and afford another storefront.

We also are slowly adding merchandise to our Online Retail Store.

We remain optimistic and look forward to the day that we can reopen in Lahaina. We look forward to welcoming you back to Maui and delivering Beach Equipment that you will need for Fun in the Sun!

We Will Find Our Way Back

Thu, 10 Aug 2023 05:24:21 +0000

Aloha: It is with a broken heart that we share the total loss of our surf shop, Maui Mike's Beach House, in the wildfires brought upon us from the damaging winds of Hurricane Dora on August 9, 2023. Our employees and immediate families are home, safe. We would like to inform you that we are unable to resume our business operations until further notice. We hope we have been successful in our goals to offer excellent products and services and look forward to the day that we can reopen. If you have any questions, we can be reached at the phone numbers or email address provided here.

Mahalo,

Maui McMillin

Jeannette Lucero

Maui Mike's Beach House 126 Hinau St., Lahaina, HI 96761 WWW.LifeIsPrimo.com Phone: 808.661.7828

Maui McMillin, Owner: 808.280.2580 Jeannette Lucero, Operations Manager: 808.740.5264

Any One of these Rent for $10/Day or $25/Week!

Thu, 15 Jun 2023 15:56:06 +0000

Longer days = More Time For Shave Ice and Shopping!

Fri, 02 Jun 2023 13:04:24 +0000

Newest Addition to the Delivery Fleet - 1995 Honda ACTY Mini Truck

Sat, 16 Apr 2022 18:21:03 +0000

Maui Mike’s Newest Addition to the Delivery Fleet!

1995 Honda ACTY Mini Truck - Rasta 2! Awesome custom paint job by Albert Racoma!!

Pau Hana!

Sat, 19 Feb 2022 09:44:55 +0000

We meet the coolest guests at Maui Mike’s Beach House We Need To Make Room For New Merchandise!

Take Advantage Of Our WINTER Sale!!!*

*Offer cannot be combined with other promotions or discounts; while supplies last.

Buy THREE T-shirts or Tank Tops, Get One Free!*

*Valid for Men's and Women's T-shirts or Tank Tops; Cannot be combined with Other Discounts or Promotions; Free item is of equal or lesser value.