Our Maui Mike's "Life is Primo" Surf Supply T-shirts are soft and comfy, and available in red, green, and blue. Perfect for every surfer in your life, or anyone who enjoys the lifestyle.
Life is Primo is a saying that we have adapted living here on the island. It's also a way of life, of looking at things from the optimistic viewpoint that we are happy to be alive.
Primo is a word from the island language of Pidgin. It's a very simple language, that was created as a mix of numerous dialects to allow all the different cultures to communicate in one language here on the island. Primo means the best or greatest.
The Life is Primo brand is all about embracing the greatness of our lives. It's about looking at your circumstances from a new angle and realizing how good we really have it. A primo life is what we all desire. The great thing is that, life really is primo if you take a step back. Here on the island, we have all this beauty surrounding us in nature and all the wonderful culture. We have a primo lifestyle, and we want to share it with you. Perhaps you're only just visiting our island, but for that one week, we want you to embrace the attitude of Life is Primo. Then, when you go home we can only hope that you will bring that same Primo attitude to others!
Life is Primo. Keep it simple, and keep it real.