About

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Aloha and welcome to the online home of Maui Mike's Beach House - or Maui's Beach House as people have come to call it over the years. We are a family owned business and have been at our current, Lahaina Landmark location since 2008. 

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Maui Mike is a real person who grew up surfing on the island and has owned several surf shops over the last 20 years. When Maui is not in the water teaching surf lessons, you will likely find him at the shop. Come in and say Aloha - he LOVES talking about surfing, surfboards, and Volkswagens!

We have 100's of items for sale, loads of killer gear available for rent, and 'ono grinds - delicious food that includes our Maui Dogs and the BEST SHAVE ICE ON THE ISLAND!

Life is better than good here - LIFE IS PRIMO!

 


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We are open EVERYDAY from 7am to 6pm! 

Email us at lifeisprimo@gmail.comand we will be happy to return your emails as soon as possible.

Text or call our store at (808) 661-7828 to talk personally with one of our friendly staff! 

Follow our Facebook and Instagram pages for up-to-date details on what is going on here at Maui's Beach House, and our travels around Maui!

Check us out on Yelp and Trip Advisor - and then leave us a glowing review while you're there!

Mahalo!