About

Aloha and welcome to the online home of Maui Mike's Beach House - or Maui's Beach House as people have come to call it over the years. We have been in business since 2008.  Sadly, we lost our store and its contents in the August, 2023, Maui wildfires.

Maui Mike is a real person who grew up surfing on the island and has owned several surf shops over the last 20 years. 

Life is better than good here - LIFE IS PRIMO!

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Email us at lifeisprimo@gmail.com, and we will be happy to return your emails as soon as possible.

Text or call our store at (808) 661-7828 to talk personally with one of our friendly staff! 

Follow our Facebook and Instagram pages for up-to-date details on what is going on here at Maui's Beach House, and our travels around Maui!

Check us out on Yelp and Trip Advisor - and then leave us a glowing review while you're there!

Mahalo!