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We Will Find Our Way Back

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Aloha: It is with a broken heart that we share the total loss of our surf shop, Maui Mike's Beach House, in the wildfires brought upon us from the damaging winds of Hurricane Dora on August 9, 2023. Our employees and immediate families are home, safe. We would like to inform you that we are unable to resume our business operations until further notice. We hope we have been successful in our goals to offer excellent products and services and look forward to the day that we can reopen. If you have any questions, we can be reached at the phone numbers or email address provided here. 


Maui McMillin 

Jeannette Lucero

Maui Mike's Beach House 126 Hinau St., Lahaina, HI 96761 WWW.LifeIsPrimo.com Phone: 808.661.7828
Maui McMillin, Owner: 808.280.2580 Jeannette Lucero, Operations Manager: 808.740.5264 

Newest Addition to the Delivery Fleet - 1995 Honda ACTY Mini Truck

 Maui Mike’s Newest Addition to the Delivery Fleet!1995 Honda ACTY Mini Truck - Rasta 2! Awesome custom paint job by Albert Racoma!!

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Pau Hana!

We meet the coolest guests at Maui Mike’s Beach House

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Free Shipping!

Enjoy Free Shipping at our Online Store Through the End of January!

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Meet Connor - The newest member of our family!

We are excited to welcome our newest intern from AZ, Connor, to our Maui’s Beach House Team! E Komo Mai Connor!

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Big Surf and Big Sale!

We Need To Make Room For New Merchandise!Take Advantage Of Our WINTER Sale!!!**Offer cannot be combined with other promotions or discounts; while supplies last.Buy THREE T-shirts or Tank Tops, Get One Free!**Valid for Men's and Women's T-shirts or Tank Tops; Cannot be combined with Other Discounts or Promotions; Free item is of equal or lesser value. 

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Hey Maui Babe!

Just in from Kahului, our fresh shipment of Amazing Maui Babe Lotions!  Get that golden tan everyone covets!  Amazing Maui Babe Browning will naturally give you a deep, dark, and rich tan.  The lotion's formula is derived from a secret family recipe and mixed with natural Hawaiian ingredients, and it's safe for a wide range [...]

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Yay! Maui's Beach House is Open!

We Are Looking Forward To Welcoming You Back! As we reopen, we're keeping everyone's safety in mind.  We're committed to everyone's safety. Here are our Maui's Beach House Safe Standards:Face CoveringsAssociates are required to wear them, and we ask you to as well.Increased CleaningsWe frequently clean and disinfect throughout the day.Testers Are UnavailablePlease don't touch or use. [...]

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